Whether you're working with sellers and buyers, or just brainstorming new ways to keep your business on track, there are several essential documents to have on hand.
To help, included on this page are examples of documents you might find useful as templates.
All are in a Microsoft Word format so you can make any changes you desire.
Listing Presentation Tools
A formal listing presentation is designed to help you sit down with a seller and discuss all your services. During the presentation you'll want to get them acquainted with you so you can build trust, understanding and control. Here are some sample pages you might want to include in your own presentation:
What we'll talk about today
Three keys to a successful sale
Benefits of working with my company
My background and experience
Expired listing questions and intentions
My behind-the-scenes efforts
My Guarantee
Pricing considerations
My resume
Seller's real estate resource team
Avoiding legal liability
Safety tips for sellers
And to help you and your sellers objectively evaluate their property's marketability, here's a checklist gratis of Old Republic Home Protection.
Buyer Presentation Tools
Buyers need to be guided through the process too, and building their loyalty is your goal from the outset. Here are some presentation pieces you might customize for your style.
Buyer representation
Details about buyer agency - part 1 and Details about buyer agency - part 2
Buyer inspection list
Why every buyer should obtain loan pre-approval
Homebuyer information and intentions
My background and experience
Your team of experts
The profile of a smart shopper
Prospecting and Business Organization
Do you ever find yourself thinking "just when I thought I had it together, I forgot where I put it?" So does everyone else - so here are some tools developed over time to build a business system and aid with the never-ending challenge of prospecting. Use what suits your needs, adding whatever works for you!
Annual personal budget - January-July and Annual personal budget - August-December
Annual professional budget - January-July and Annual professional budget - August-December
Business party invitation postcard
Your Center of Influence
Center of Influence announcement letter
Center of Influence party announcement
Sample postcard for Center of Influence announcement
Farming - first you plant the seeds
Sample resume
Sample promotional postcards